Hi {{ first_name }},
For years, I've been giving clients the same advice:
Start a YouTube channel.
Not only because video is trendy.
Because it's one of the fastest ways to show potential customers the expertise behind your brand before they decide whether you're the right brand to buy from.
Funny thing is, I wasn't following my own advice...
Since 2009, Art and I have been building Shop Innovator almost entirely through referrals. People who already know us, trust us, and send other great businesses our way.
But if you've never met us?
We're just another agency with a website.
So we fixed that.
We launched The Shop Innovator POV—a weekly YouTube series where we unpack the marketing challenges high-end online retail brands struggle with every day.
In the first episode, I explain why high-ticket buyers hesitate, and four ways your website can help them feel confident enough to buy.
I'll be publishing a new episode every week, each focused on a real challenge high-ticket retail brands face.
I hope you'll find them useful.
— Dorit
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