Dorit from Shop Innovator

Hi {{ first_name }},

For years, I've been giving clients the same advice:

Start a YouTube channel.

Not only because video is trendy.

Because it's one of the fastest ways to show potential customers the expertise behind your brand before they decide whether you're the right brand to buy from.

Funny thing is, I wasn't following my own advice...

Since 2009, Art and I have been building Shop Innovator almost entirely through referrals. People who already know us, trust us, and send other great businesses our way.

But if you've never met us?

We're just another agency with a website.

So we fixed that.

We launched The Shop Innovator POV—a weekly YouTube series where we unpack the marketing challenges high-end online retail brands struggle with every day.

In the first episode, I explain why high-ticket buyers hesitate, and four ways your website can help them feel confident enough to buy.

I'll be publishing a new episode every week, each focused on a real challenge high-ticket retail brands face.

I hope you'll find them useful.

— Dorit

Hi {{first_name}},

A few months ago, I sent you a cold email.

You responded because something about what I was offering was relevant to you.

But you never signed up to hear from me regularly.

That distinction matters to me.

Over the past 20 years, I’ve learned a lot about marketing high-ticket products online in the home & garden niche.

Not from theory.

From doing the work. Testing things. Getting things wrong. Seeing what actually makes someone spend thousands of dollars with a company they discovered online — and what quietly gets in the way of that sale.

Recently, I decided I should share more of what I’ve learned.

So I started a YouTube channel focused on marketing and selling high-ticket products on Shopify.

And now I’m going to share some of those ideas here, too.

I’m emailing you because we connected before, and I believe what I’m sharing could be genuinely useful to you.

But I also believe attention has to be earned.

So I’ll do my best to make every email worth opening.

And you can decide whether I succeed.

If you find these emails useful, stay.

If you don’t, unsubscribe below.

There’s absolutely no expectation that you remain on the list simply because we spoke once.

Either way, I appreciate the attention you’ve already given me.

Dorit

Co-Founder, Shop Innovator

We help scale high-ticket ecommerce stores

P.S. I'll share the first episode next week. If you decide to stay on my list you'll get it.