Hi ,
You’ve been selling your products for 20, 30, maybe even 40 years.
You know what customers ask before they buy.
You know what makes them hesitate.
You know how to help someone feel comfortable spending thousands of dollars with you.
Then there’s ecommerce...
Suddenly, you’re expected to know why Google Ads aren’t working.
Why people are abandoning their carts.
Whether the problem is traffic or the website.
Whether you need a redesign, better emails, more content or a different strategy.
So you hire people who know those things.
An ads specialist.
A developer.
An email marketer.
Maybe an SEO agency.
And somehow...
you’re still the one trying to figure out why online sales aren’t where they should be.
How did this become your job?
Because the problem usually isn’t that you haven’t hired enough smart people.
It’s that each person owns their piece.
But nobody owns what happens when all those pieces come together.
And that leaves you doing a job you were never supposed to have:
Managing the managers.
Connecting the dots.
Deciding whose recommendation comes first.
Trying to determine why sales still aren’t growing.
All while running the actual business.
Your online store was supposed to become another sales channel.
Not another business for you to run.
So here’s the question I’d leave you with:
When something isn’t working online, who owns the outcome?
Not the ads.
Not the website.
Not the emails.
The outcome.
If that question hits a little too close to home, I think you’ll find this video worth a few minutes of your time.
Warmly,
— Dorit
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