Hi ,
You've invested a lot into your website.
A designer made it look great.
A developer built it.
Maybe you've even redesigned it once or twice.
So when sales don't follow, it's frustrating.
Because from the outside, everything looks like it should be working.
If any of that sounds familiar...
This week's video is for you.
Over the years, I've audited hundreds of Shopify stores.
Here's what I've learned: a website can look beautiful and still be hard to buy from.
The photography is beautiful.
The branding feels premium.
Everything looks polished.
Until I start shopping.
I can't tell which product is right for me.
I have to hunt for shipping information.
I'm not sure what happens if I need to return it.
None of these things is a deal breaker.
But together, they create annoying speed bumps that can make someone leave.
Not because they don't want your product.
Because buying from you feels harder than it should.
I'd love to hear if any part of it feels familiar.
— Dorit
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